Discovery Communications said it would be investing another
$50 million in the Oprah Winfrey Network.
The new funding comes on top of the $189 million Discovery
has already poured into the joint venture and will be spent on additional new
programming, said Discovery CFO Brad Singer.
In the fourth quarter, Discovery spent $40 million to $50 million
OWN launched on Jan. 1 and in its first month on the air,
its ratings were 33% above the ratings of the Discovery Health Channel it
Discovery said it expects OWN to break even on an operating
basis in 2011.