Discovery Ups OWN Spending by $50M

Will be spent on additional new programming for network
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Discovery Communications said it would be investing another
$50 million in the Oprah Winfrey Network.

The new funding comes on top of the $189 million Discovery
has already poured into the joint venture and will be spent on additional new
programming, said Discovery CFO Brad Singer.

In the fourth quarter, Discovery spent $40 million to $50 million
on OWN.

OWN launched on Jan. 1 and in its first month on the air,
its ratings were 33% above the ratings of the Discovery Health Channel it
replaced.

Discovery said it expects OWN to break even on an operating
basis in 2011.

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