Discovery Communications is teaming with the World Wildlife Fund on Project C.A.T. (Conserving Acres for Tigers) to help conserve almost a million acres on the border of Bhutan and India as a protected tiger habitat.
Discovery President David Zaslav talked with Interior Secretary Sally Jewell during a panel discussion in San Francisco about public-private partnerships.
“The global movement to protect tigers just got one million acres stronger,” said David Zaslav in announcing the partnership.
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One of Project C.A.T.'s goals is to double the world's population of tigers by 2022. "We've spent 30 years documenting life on our planet," said the network in a video on the effort. "Project C.A.T. is our biggest step yet."
According to Discovery, a hundred years ago more than 100,000 tigers were in the wild. Today, that number is under 4,000.
Discovery will create original PSAs and a documentary tied to the project, that latter of which will air in 2018.