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Discovery Leads $4.68M Investment In TheDodo.com - Broadcasting & Cable

Discovery Leads $4.68M Investment In TheDodo.com

Site tailored for animal lovers debuted in January
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Discovery Communications has led a $4.68 million Series A round in TheDodo.com, a site dedicated to people who care about animals, that launched in January by a founding team that includes Izzie Lerer, daughter of Buzzfeed chairman and The Huffington Post co-founder Kenneth Lerer.  

Also participating in the round were existing investors SoftBank Capital, Greycroft Partners, RRE Ventures, Sterling Equities and Bruce Wilpon. TheDodo.com raised a $1 million seed round in September 2013.  

TheDodo.com, named after the extinct, flightless bird, noted that it was launched on the heels of two successful documentaries about animal welfare and dignity  – The Cove (2009) and Blackfish (2013). 

To read the full story, visit Multichannel.com.

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