DirecTV Readies First 3D Bull Riding Broadcast

Will air Oct. 30, the last day of the PBR World Championship

On Oct. 30, DirecTV will deliver what it says is the first-ever 3D broadcast of professional bull riding.

That is the last day of the PBR World Championship.

"Watching a 1,500-pound bull do a full body-roll while a rider holds on couldn't be a more perfect example of why everyone should have a 3D TV in their home," said Chris Long, senior VP, DirecTV Entertainment. in announcing the broadcast.

The broadcast will be available on DirecTV's 24/7 3D channel, n3D (channel 103).