DirecTV Readies First 3D Bull Riding Broadcast

By John Eggerton
( Broadcasting & Cable )
published

On Oct. 30, DirecTV will deliver what it says is the first-ever 3D broadcast of professional bull riding.

That is the last day of the PBR World Championship.

"Watching a 1,500-pound bull do a full body-roll while a rider holds on couldn't be a more perfect example of why everyone should have a 3D TV in their home," said Chris Long, senior VP, DirecTV Entertainment. in announcing the broadcast.

The broadcast will be available on DirecTV's 24/7 3D channel, n3D (channel 103).

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.