DirecTV Readies First 3D Bull Riding Broadcast

Will air Oct. 30, the last day of the PBR World Championship
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On Oct. 30, DirecTV will deliver what it says is the first-ever 3D broadcast of professional bull riding.

That is the last day of the PBR World Championship.

"Watching a 1,500-pound bull do a full body-roll while a rider holds on couldn't be a more perfect example of why everyone should have a 3D TV in their home," said Chris Long, senior VP, DirecTV Entertainment. in announcing the broadcast.

The broadcast will be available on DirecTV's 24/7 3D channel, n3D (channel 103).

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