DirecTV -- citing higher programming costs -- will raise rates on most
packages 4% effective February 2011 and also will increase pricing for
some optional services.
"It's never an easy decision to raise prices.
Unfortunately, the increasing costs we pay to carry the channels you see
sometimes force us to adjust our prices," DirecTV said in a notice on its website
about the increase. "For several years programming costs have steadily
outpaced the average increase our customers have seen on their bills."
The operator said it will provide more information on the new prices in subscribers' January or February bills.