DirecTV aims at Yankee fans - Broadcasting & Cable

DirecTV aims at Yankee fans

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Direct-broadcast satellite service DirecTV Inc. is seizing on the continuing dispute between Cablevision
Systems Corp. and Yankees Entertainment & Sports Network, aiming a special campaign at
Cabelvision customers.

In a flight of metro New York print and sports radio ads starting Monday,
DirecTV will offer a free dish and two receivers to Cablevision subscribers who
sign up between March 10 and April 30.

While YES won a round last week when a branch of the New Jersey Legislature
approved a bill aimed at forcing Cablevision to carry the New York Yankees Major League Baseball games, no
progress has been made in securing a carriage agreement.

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