Ad-agency veteran Gene DeWitt has emerged as the winning candidate to run the
Syndicated Network Television Association as president, sources within the
But it's not a done deal yet.
Sources said DeWitt is the top choice of the hiring committee, comprised of
executives from Paramount Pictures, The Walt Disney Co. and Studios USA. Warner
Bros. likes Dewitt, too, sources said.
'They're still working on getting all of the member companies on board,' a
source at one of the pro-DeWitt companies said.
The SNTA is the trade association representing national-syndication
DeWitt didn't return calls to his office.
If DeWitt gets the final nod, he would succeed Allison Bodenmann, whose
contract expired last year.
DeWitt has spent most his career on the agency side of the business. He
formed his own company, DeWitt Media, more than one decade ago. His company was
acquired by Publicis and folded into Optimedia, the company's media-buying
Some found the choice of DeWitt curious, because the speculation had been
that SNTA members wanted someone from the ad-sales side to run the
Bodenmann, now with Courtroom Television Network, had also spent most of her
career on the buy side.
And DeWitt sure doesn't need the money -- sources say he earned millions from
the sale of his company to Publicis.