Gene DeWitt, president of the Syndicated Network Television Association, hits the road next week armed with new data about why advertisers should
be buying syndicated TV.
DeWitt's target audience: some 34 major TV advertisers that, for various
reasons, aren't buying syndication or not nearly enough to suit the SNTA.
High on the list are auto manufacturers, Proctor & Gamble Co., Johnson & Johnson,
McDonald's Corp., Burger King Corp. and other fast-food chains, major retailers and credit-card companies.
Before he hits the big advertisers, though, DeWitt will be calling on their
agencies. It would be "the kiss of death" not to, he added.