Debmar-Mercury Acquires E!’s 'True Hollywood Story'

By Paige Albiniak
( Broadcasting & Cable )
published

Debmar-Mercury has acquired E!’s True Hollywood Story to sell to stations as a one-hour strip starting as early as next fall, the company said Thursday.

"THS' addictive format always leaves viewers wanting more and plays well across multiple dayparts," said Mort Marcus, co-president of Debmar-Mercury in a statement.

"TV stations are hungry for proven celebrity-driven programming that will be familiar to stations and viewers alike," said Ira Bernstein, also co-president of the company.

After more than a decade on the air, E! will have 500 episodes of the show available by next year. Debmar-Mercury plans to pull the most relevant episodes from the show’s library to provide to stations.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.