PxPixel
Dauman: Viacom Could Return To Hulu - Broadcasting & Cable

Dauman: Viacom Could Return To Hulu

Speaking at Credit-Suisse conference, Viacom CEO wonders, "What's in it for us?"
Author:
Publish date:

Just hours before it is scheduled to remove
content from two popular
Comedy Central shows from online TV site Hulu, Viacom CEO Philippe
Dauman told
an audience at an investor conference that it could return to the site,
but
only if there was a way to monetize the content.

Viacom is scheduled to pull two popular Comedy Central programs -- The Daily Show with Jon Stewart
and The Colbert Report  --
from
Hulu.com at 11:59 p.m.
(PST) on March 9. At the Credit Suisse Global Media and
Communications conference in Palm
Beach , Fla. , Tuesday,
Dauman said that the shows could eventually return to the online
service.

Dauman said that Viacom always considered its
Hulu relationship, which
began 21-months ago, a test.
"In the current economic model, there is not that much in it for us to
continue at this time," Dauman said at the conference. "If they can
get to the point where the monetization model is better, then we may go
back."

Click here for the full article on Multichannel.com.

Related