'Dance Moms' Season Two Debut Up Big Across Key Demos - Broadcasting & Cable

'Dance Moms' Season Two Debut Up Big Across Key Demos

Up 150% in total viewers, 126% in A18-49, 141% in W18-49
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Lifetime debuted the sophomore season of its docu-series Dance Moms to big gains from its season one premiere.

Dance Moms averaged
2.5 million total viewers for the 9 p.m. premiere, up 150% from its
season one debut last year, for its most-watched episode to date. The
series also secured 1.2 million A18-49 (+126%), 1.0 million A25-54
(+75%), 997,000 W18-49 (+141%) and 798,000 W25-54 (+83%), according to
Nielsen Media.

With an average age of 37, Dance Moms is Lifetime's youngest skewing series.

During
its first season, the show has averaged 1.3 million total viewers;
657,000 A18-49; 614,000 A25-54; 524,000 W18-49; and 483,000 W25-54.

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