CW Picks Up 'Arrow' for Full Season - Broadcasting & Cable

CW Picks Up 'Arrow' for Full Season

Drama premiered as net's most-watched telecast in three years
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The CW has ordered a full season of rookie drama Arrow,
the network said Monday.

Arrow premiered on
Oct. 3 to 4.1 million total viewers, making it the network's most-watched
telecast in three years and the most-watched series debut since The Vampire Diaries in 2009. In its
second airing, the
drama held 100%
of its adults 18-49 rating (1.3) and adults 18-34 (1.1)
from the week before.

"Our strategy of rolling out our new fall schedule
later in the year really paid off for The CW on several levels, especially with
Arrow, which was the network's most watched premiere in three years and
is one of the breakout hits of the new season," said CW president Mark
Pedowitz.

The series, which stars Stephen Amell as the DC Comics
character Green Arrow, is from Bonanza Productions Inc. in association with
Berlanti Productions and Warner Bros. Television.

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