No company does television like NBCUniversal, says Yaccarino, with Steve Burke, Seth Meyers, Lester Holt also addressing upfront crowd
Sinclair, Nexstar, Tribune, Tegna team up to leverage ATSC 3.0
Picture-in-picture commercials designed to boost ratings, ad recall
Partnership with comScore tracks media impact on consumer sales
Discovery's Abruzzese says whatever helps serve clients better is a 'winner'
Company CMO says level of engagement for 'Million Second Quiz' was 'extraordinary'
Madison Avenue must remain a key contributor for continued production of quality programming
Yaccarino puts emphasis on expanded client marketing group
Perspectives vary on best routes to audience
But nets should plan ahead