Currency
Beachfront Adds MadHive’s Blockchain to OTT Ad Platform
Data secured and verified in real time
Stadium Goes Interactive With Football Classics on Twitch
Wendy’s signs up to sponsor ‘Fresh Look’
Car Spots Drive Awareness, Other Media Make Sales
Nielsen says targeted pitches help as decision nears
ABC Gives ‘The Rookie’ TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Altice USA Expands News 12 to More Upstate N.Y. Counties
Service now covers Dutchess, Ulster, Putnam
Innovid Integrates Jivox into Omnichannel Ad Platform
System optimizes creative across devices
Cable Subs Would Cut Cord if They Could Get Live TV: Report
Telaria, Adobe say consumers find OTT confusing
comScore Audience Segments Available Via Oracle Data Cloud
Deal allows advertisers to extend reach of TV campaigns
ESPN Signs New Deal With Basketball Analyst Hubie Brown
Ex-coach continues on NBA Sunday Showcase
FreeWheel Launches Tools for OTT, VOD Ad Inventory
Drive offers scale across national footprint
Lionsgate to Work with BBC to Develop Shows in U.S.
Some original series based on existing formats
Michael Myers Meets Zombies as AMC Promotes ‘Halloween’
Custom spot, special scenes from upcoming film, air during ‘Walking Dead’