Iwata Named Head of Creative Services, Fox Entertainment
Exec oversees experiences promoting high-profile programming and events
Business
Comcast Cable’s Effectv Ad Unit Launches Agency Mnemonic
Also introduces self-service creative portal for clients
Connected TV Bringing New Life to 30-Second Spots
Premium content a winner, Extreme Reach 3Q report finds
ABC Gives the CMA Awards TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
MiQ Extends Deal For TV Data From Inscape
Insights drive retargeting and programmatic capabilities
Spectrum Productions Rebrands as Remedy Television + Branded
Specialty is creating authentic stories for networks and brands
Fox Scores World Series Gains Though Some Ad Prices Dipped
SQAD finds costs for spots in Games 3, 4, 5 lower than prior year
Latinas Powerful But Still Under-Represented in Media
Study from Telemundo and MSNBC calls glass ‘three-quarters full’
Blacked Out RSN Altitude Sues Comcast for Antitrust
Suit claims cable operator wants to eliminate competition
Phillips Joining ViacomCBS as Chief People Officer
Smalls, Berkett, Tolosa get senior management roles
Analyst Sees HBO Max Hitting 51M Subs by 2025
Nathanson forecasts service will generate $8.2B in revenue
Moody’s Warns HBOMax Price Tag Might Be Too High
Expense could slow achieving scale, increase churn
Lionsgate Makes Output Deal With Amazon Prime in U.K.
Agreement features films including ‘Knives Out’ and ‘Bombshell’
Scripps to Add Local News to Station in Miami Market
Former Tribune-owned CW affiliate WSFL acquired in September
EDO Helping Toyota Measure Impact of Ad Campaigns
Gauges response to messages and media choices