1M Xfinity Subs Saw ‘E.T’ Since Commercial Launched
Comcast releases ‘making of’ video for reunion story
Currency
4C Tops $2B in Spending Through Scope Platform
Adoption of over-the-top video fuels growth
Viacom-CBS Merger Done Creating Larger TV Company
ViacomCBS to spend $13B on content annually
Verizon Chief Says Disney+ Promotion a ‘Win-Win’
Wireless giant says streaming service has had a big impact
BET Plans Miniseries About Uptown Records
Label founder Andre Harrell to executive produce
Comcast Sets Investor Meeting to Discuss Streaming Plans
Peacock platform strategy session set for Jan. 16
Easum to Head Crunchyroll in Europe, Middle East, Africa
Move follows acquisition of majority of Viz Media Europe
Fox Once Again Gives College Football TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Nielsen to Provide Additional Data to Marketing Architects
Ad agency renews local TV and audio data pacts
‘Miss Scarlet and the Duke’ Set to Air on PBS’s ‘Masterpiece’
Networks in U.K., Canada, Australia, New Zealand, German and Greece to air series
Reisbeck to Head H.R. For Comcast’s Effectv Unit
21-year company veteran will be based in Colorado
Comcast Uses ‘E.T.’ in Spot to Urge Families to Connect
Campaign comes as cord-cutting continues
Fox Gives College Football TV’s Biggest Promo Push
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Univision, ‘Chicago Reporter’ Join for Cross-Platform News
Latinext hiring bilingual journalists
Sponsors Rush for Pregame as Fox Sells Out Super Bowl
Price reached $5.6M for 30-second spot
Launch Streamers or ‘Sell Arms’? ViacomCBS Answer Is: Do Both
Picking a lane vs. walking and chewing gum at the same time
Freeform Names Brickner VP, Creative, Branding, Design
Exec had been with agency Trailer Park