CTAM Summit 2009: VOD Helps Cable, But Needs Help on Ads

B&C/Multichannel News breakfast panel cites retention benefits, laments revenue haul

Related: OnScreen Media Summit: Rogers To Launch 'TV Everywhere' in November

David Purdy of Canadian MSO Rogers Communications said he was
laughed at four years ago when he added free on-demand programming to
the cable lineup.

"I had to remind my colleagues that it was a $1.7 billion
subscription revenue stream, so it wasn't really free on-demand
content," the vice president and general manager at Rogers said.

The benefits of on-demand content in protecting revenue
streams, retaining cable customers -- while generating minuscule ad
revenue -- were given a thorough going over at a breakfast at CTAM Summit 2009 on Monday. The event was organized by B&C and Multichannel News.

Click here for the full article on Multichannel.com.