College Sports Television has secured its first carriage deal with a major
cable operator, signing up Insight Communications Co. Inc.
The MSO, which counts about 1.4 million subscribers, will offer CSTV on its
"Sports and Lifestyle" tier. CSTV is already offered on DirecTV Inc.'s sports
Also Monday, the cable network unveiled a new programming partnership with
the United States Olympic Committee.
Beginning this fall, CSTV will air a weekly show, U.S. Olympic
Pursuit,highlighting events and athletes from the 39 USOC sports.
Executives said the aim is to give Olympic sports more exposure in between the
But USOC officials stressed that the CSTV deal will not infringe on NBC's
broadcast rights to the Olympics, which run through 2012. Rather, said Keith
Allo, chief of entertainment properties, "We are trying to complement [NBC's
coverage] and grow the category."
He added, "We feel that there was opportunity to do additional programming to
allow America and fans of Olympic sports to follow our athletes."
The USOC and CSTV will share production costs, but executives would not
comment on financials.