Hallmark Channel parent Crown Media says its third-quarter revenue increased by 17% to $64.5 million.
That increase was driven by a whopping 93% increase in sub fees over the third quarter of last year, as well as a 4% increase in ad revenues. Hallmark chief Henry Schlieff has been on a mission to boost sub fees given the regular appearance of his channel in the top 10 list and its family--and FCC-friendly--programming lineup.
Hallmark also boasted record ratings for the quarter in both prime time and total-day.
For the first nine months of the year, Crown Media's revenue was $206.6 million, up 25% over the comparable period in 2007.