Crown Media Claims Upfront Price and Volume Increases

CPM rates up at double-digit pace
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Crown Media Family Networks said it finished its upfront negotiations, registering an increase in dollar sales volume and a double digit increase in commercial prices on a cost-per-thousand viewer (CPM) basis.

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Crown Media, which operates the Hallmark cable channels, is the latest programmer to announce big upfront gains in what appears to be a strong market for TV advertising.

The company said that the increases were the result of marketers recognizing Crown Media’s “unique value proposition” of high rated, brand-safe content.

Related: Crown Media to Create Hallmark Channels-Branded Podcast

Crown Media said that advertisers in the retail and telco categories were particularly strong.

Earlier The CW and CBS reportedly completed their upfront dealing, recording similarly strong gains.

Related: CBS Completes Upfront Sales with Big Gains

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