Crown Media Claims Upfront Price and Volume Increases

By Jon Lafayette
( Broadcasting & Cable )
published

Crown Media Family Networks said it finished its upfront negotiations, registering an increase in dollar sales volume and a double digit increase in commercial prices on a cost-per-thousand viewer (CPM) basis.

Crown Media, which operates the Hallmark cable channels, is the latest programmer to announce big upfront gains in what appears to be a strong market for TV advertising.

The company said that the increases were the result of marketers recognizing Crown Media’s “unique value proposition” of high rated, brand-safe content.

Related: Crown Media to Create Hallmark Channels-Branded Podcast

Crown Media said that advertisers in the retail and telco categories were particularly strong.

Earlier The CW and CBS reportedly completed their upfront dealing, recording similarly strong gains.

Related: CBS Completes Upfront Sales with Big Gains

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.