Cord-Cutting Greatly Exaggerated: ESPN Study - Broadcasting & Cable

Cord-Cutting Greatly Exaggerated: ESPN Study

Only 0.18% of households drop video service, but retain broadband connection to watch TV in Q1
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Apparently, talk of cord-cutting is greatly exaggerated.

According to an ESPN analysis of Nielsen's national people meter household sample, only 0.18% cut the multivideo network cord between fourth quarter 2010 and this year's first quarter. That rate is even below the 0.28% of households found in ESPN's previous analysis of the cord-cutting practice from 2010's third to fourth quarter.

The study defines cord-cutters as multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite video subscriptions, but retain their broadband connection to watch television.

Click here to read the full story at Multichannel.com.

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