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Cord Cutters Want Their History, Nat Geo Shows - Broadcasting & Cable

Cord Cutters Want Their History, Nat Geo Shows

Beta Research finds 36% of subscribers interested in cutting the cord
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Cord-cutting may be the future, but people who aren’t subscribing to cable still want history.

A new survey by Beta Research asked cord-cutters and non-cable TV subscriber which basic cable networks are most interesting to them, and 43% pointed to History and National Geographic Channel. Right behind them were Discovery, Food Network, Animal Planet and A&E.

The results are interesting at a time when programmers are trying to figure out the millions of households that have broadband but no cable subscription.

Among smaller networks, cord-cutter signaled desire for Sony Movie Channek, FXM, Cooking Channel, FXX and BBC World News.

Beta found that 36% of cable subscribers said the were extremely or very interested in dropping cable TV and watching only the TV programming available on their tablets and computers.

The study was conducted in March and April with a national sample of 2,422 cable subscribers and a sub sample of 328 non-subscribers.

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