Condé Nast Entertainment named Geneva Wasserman as senior VP, motion pictures.
Wasserman, who had been co-founder and executive producer of Project Z Entertainment, will report to Oren Katzeff, president of CNE, which produces original content for TV, film, OTT channels, digital video, social media and virtual reality.
She succeeds Jeremy Steckler who’s now president of production at Imperative Entertainment.
“I’m thrilled to have Geneva join the team to help lead our efforts in world class storytelling through film,” said Katzeff, “Geneva’s mix of creative brilliance and business savvy made her the ideal candidate. I know she'll bring an innovative spirit, helping CNE capture the best that this industry has to offer, and pushing us to expand the way we think about filmmaking."
Wasserman, who will be based in Los Angeles, will aim to increase CNE’s global film footprint and develop diverse feature properties.
At Project Z, she was a producer of films including the Netflix animated feature Gnome Alone. Upcoming features include The Doorman and Godfrey.
She and her partner Tim Marlowe also structured a partnership with Microsoft to develop artificial intelligence software tools using machine vision and predictive analytics to better predict market reaction to entertainment and advertising content.
Wassserman began her career as an attorney working on entertainment licensing, business development, film finance and film and TV production.