ConAgra Foods became the latest food company to agree to limit its marketing to kids, according to Ed Markey (D-Mass.) chairman of the House Telecommunications & Internet Subcommittee.
Like other companies before it, ConAgra -- with products including Slim Jims, Reddi-Whip and Orville Redenbacher's popcorn -- agreed to set nutritional guidelines on foods it advertises in media targeted to kids under 12.
“I want to commend ConAgra for its voluntary commitment, “ Markey said, “which indicates that ConAgra recognizes its responsibility to children and the importance of taking steps to combat the childhood-obesity epidemic. As childhood obesity is a serious public-health issue, it is vital that food and beverage marketers adopt socially responsible marketing strategies. I look forward to reviewing the full details of ConAgra’s new criteria.”
A government-media industry task force has been working on voluntary initiatives to combat obesity, but it has yet to present its findings to Congress.