Comscore in Local TV Ratings Deal with CoxReps

By Jon Lafayette
( Broadcasting & Cable )
published

Comscore said it signed an agreement to provide CoxReps with local ratings and and impression data for all local TV markets.

"We are happy to be reaffirming our long relationship with Comscore's Local team," said Ann Hailer, COO, CoxReps, which sells local TV commercials to national advertisers. "Comscore's ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for our client stations.

The agreement includes Comscore’s advanced automotive demographics segments.

"CoxReps has been a terrific partner of Comscore's for many years, and we are very excited to renew and extend our commitment to each other," said Steve Walsh, executive VP, commercial, Comscore. "Comscore provides CoxReps and all of our clients with the industry-leading audience information necessary in a rapidly evolving TV landscape."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.