Common Sense Media Tackles Gender Stereotyping

Group signals media needs to do better job and it can help
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Common Sense Media, which advocates for kid and family-friendly media, has come up with new tools for parents and content-raters—it is one of the latter—to evaluate media based on "positive gender representations" and to help programmers provide more "healthy, balanced and diverse" portrayals.

Those were based on conversations with parents and a survey of 933 parents of children 2-17 from March 28 to April 18, 2017.

Among the takeaways are that media generally reinforces that masculine traits and behaviors are more valued, that girls should be concerned about appearance and treat themselves as sexual objects "for others' consumption," and that children of color "may be particularly vulnerable" to the impact of media portrayals on gender role development. 

"Most U.S. families depend on a woman's paycheck, and many men enjoy family responsibilities, yet that is not what's portrayed on TV and at the movies," said Olivia Morgan, director of the "Gender Equity Is Common Sense" initiative.