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Comedy Central goes Mad - Broadcasting & Cable

Comedy Central goes Mad

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Comedy Central is giving new cable life to Mad TV, the Fox sketch-comedy show based on Mad magazine.

Comedy is plunking down about $28 million for the cable rights to nine
seasons, about $125,000 per one-hour show.

TNN: The National Network has been airing Mad TV reruns since 2001.

Mad TV, which joins Comedy's schedule Jan. 1, 2004, helps Comedy to fill
a void in its schedule since it lost off-nets of Saturday Night Live to
E! Entertainment Television earlier this year.

Comedy will run Mad TV several times per day, like it used to with
SNL.

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