More than 1.5 million Comcast subscribers
accessed some 26 million video streams online and via mobile devices for
NBCUniversal's coverage of the 2012 London Olympic Games -- a
"watershed" event for TV Everywhere that the MSO will build on, Comcast
senior VP of digital and emerging platforms Matt Strauss said.
However, that represents less than 10% of Comcast's 22.1
million video customers. Meanwhile, NBCU irritated cord-cutters by mostly
shutting them out from the live Internet video walled-garden, who then griped
about it on Twitter and blogs and even turned
to workarounds to tap into the BBC's free, U.K.-only online feeds.
And, of course, Comcast had a vested financial interest in
promoting the high-stakes Olympics strategy of its own NBCUniversal division.