AT&T and Verizon Communications grew their share of the
$1.3 billion U.S. transactional video-on-demand movie rental market in 2012 by
four percentage points -- at the expense of Comcast and Time Warner Cable,
according to research firm NPD Group.
Overall, VOD movie rental revenue grew 3% in 2012, according
to NPD. Cable operators captured 56% of all VOD movie rentals last year, down
from 60% in 2011.
Comcast's share of the market declined from 29% in 2011 to
28% last year, while TWC's take fell from 13% to 10% over the same period. The
share for all other cable operators was flat at 18%, according to NPD.