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Comcast taps Liberate software for ITV - Broadcasting & Cable

Comcast taps Liberate software for ITV

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Comcast Cable Communications is working with Liberate's TV platform software to handle transmission of interactive services to subscribers with basic digital set-top boxes.

In a deal unveiled Wednesday, Comcast and Liberate are initially partnering with Gemstar-TV Guide Int'l. to dovetail TV Guide Interactive with video-on-demand services. In a prepared statement, Mark Hess, vice
president of digital television, Comcast Cable, said Comcast was aiming at creating "a central plug-and-play environment for new services on basic set-tops."

He didn't specify what types of services. Financial terms of the deal were not disclosed. - Richard Tedesco

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