Comcast signs Ripken

By John Eggerton
( Broadcasting & Cable )
published

Former Baltimore Orioles great Cal Ripken Jr. has signed a two-year deal to become spokesman for Comcast Cable Communications Inc.

The deal goes through 2004, with an option for a third year.

As part of the agreement, Comcast will sponsor Ripken’s minor league team, the Aberdeen IronBirds (an Orioles affiliate), as well as the Cal Ripken World Series, the televised tournament to crown the champion of the Ripken division of the Babe Ruth League.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.