Colbert’s 'Late Show' Ratings Level - Broadcasting & Cable

Colbert’s 'Late Show' Ratings Level

Opening night sampling hard to sustain; day two title goes to 'Tonight Show'
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UPDATED: Day two of The Late Show With Stephen Colbert leveled off considerably following its splashy premiere, with the CBS program putting up a 2.6 rating to trail NBC's Tonight Show, which tallied a 2.8. The Tonight Show had 4.06 million total viewers, ahead of Late Show's 3.66 and Jimmy Kimmel Live!'s 1.85. (Kimmel posted a 1.3 rating.)

Tonight Show, hosted by Jimmy Fallon, had Justin Timberlake and Ellen DeGeneres on Sept. 9.

CBS has been marketing The Late Show mightily with the new host, formerly of The Colbert Report on Comedy Central, stepping into David Letterman’s former role. Colbert had Scarlett Johansson, tech guru Elon Musk and hip-hop artist Kendrick Lamar on Wednesday.

The new Late Show, featuring a cameo from CBS president and CEO Leslie Moonves, debuted to 6.6 million viewers Tuesday, with many curious how Colbert would shape the late-night franchise’s newest iteration. Colbert, and CBS, are hard at work trying to turn sampling into regular viewing, though The Tonight Show will be tough to match.

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