Coca-Cola will no longer be a sponsor of American Idol after 13 years, the soft drink company and Fox Broadcasting said.
“Coca-Cola and FOX have mutually decided to end their 13-year American Idol partnership. We look forward to working together on new collaborations in the future,” the companies said in a statement.
Once a ratings juggernaut, Idol’s ratings have been falling for years, pushing Fox’s ratings down as well.
Fox said that another long-time sponsor, Ford, will be returning for Season 14.