Coke, NBA extend partnership

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The Coca-Cola Co. and the National Basketball Association said they've
expanded their strategic-marketing alliance for another four years through the
2006-07 season.

Under the agreement, the soft-drink company markets its
Sprite brand through the NBA and the National Basketball Development League,
while the Women's National Basketball Association is used to showcase both Diet
Coke and Dasani, a bottled-water brand.

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