Cable News Network has locked up three national advertisers for its presidential-election coverage.
AT&T, DaimlerChrysler and Samsung Electronics will sponsor the news network’s America Votes 2004. The network is seeking up to three more advertisers.
CNN wants to generate $30 million in ad sales revenue for the election coverage across its properties.
AT&T will be the exclusive networking advertiser; DaimlerChrysler’s Chrysler and Jeep brands will be the exclusive domestic car advertiser; and Samsung gets consumer electronics and wireless hardware exclusivity.