CNBC Feud a Winner For ‘Daily Show'

By John Eggerton
( Broadcasting & Cable )
published

Jon Stewart's feud with CNBC has paid off online.

According to Comedy Central, TheDailyShow.com's "CNBC Gives Financial Advice" video, aired after Rick Santelli's failed to show up for a scheduled appearance on the Daily Show (though Stewart said the segment would have run anyways), was the most-viewed video on Comedy Central this year, tallying over 1.3 million views.

That helped boost embedded video viewing on the site by threefold in the first week of March. That was also the network's best week of the year in unique visitors at 27% higher than its yearly average.

[embed]https://www.youtube.com/watch?v=DyuM8G1Aat8[/embed]

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.