Close NBA All-Star Game Scores 2% Ratings Gain

Turner sees increases in digital and social
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Turner sees increases in digital and social

Turner’s coverage of the NBA All-Star Game scored a 2% increase on cable, racking up a 4.3 household ratings and 5.1 million household impressions despite competition from the Olympics.

The game, won in the last minute by LeBron James’ squad, did better in the demos, registering an 11% increase among adults 18-34 and 6% among adults 18-49. Total viewership peaked at 8.2 million viewers between 9:15 and 9:30 p.m. ET.

Viewership was the highest since 2013, and topped 2014 and 2010, the previous Olympic years.

Related: Turner Strikes Gold With NBA All-Star Sellout

Turner's TV Everywhere video starts were up 101% from a year ago.

On Facebook and Twitter, Turner’s NBA social channels were up 37% in video views.