Click-and-drag TV shopping


The National Association of Television Programming Executives' show and
other TV-programming markets could be getting some online competition.

Geneva-based ( ) is trying to drum up clients for its online
programming marketplace.

It bills itself as a platform for "searching, viewing and buying TV content
of any language, category, duration, format, source, genre, theme or style."

All for an annual fee of about $675, at the current exchange rate. launched its alternative to traditional
TV-program marketplaces "because the national or commercial networks,
independent producers and distribution agencies need a virtual version of the
existing 'real' marketplace where they can search, sell/buy content ... without
spending important amounts on promotion budgets, distribution or travel