Char-Broil pulls out of Shield - Broadcasting & Cable

Char-Broil pulls out of Shield

Author:
Publish date:


The Shield
lost another advertiser Friday, bringing the number of
advertiser defections to 16, according to the Parents Television Council, which
has orchestrated a campaign against the FX series.

The total may be north of 20 because some original advertisers, like General
Motors Corp. and Deere & Co.'s John Deere, backed out after screening early
episodes.

The late pull-out is W.C. Bradley & Co., maker of Char-Broil
grills.

Related