Char-Broil pulls out of Shield - Broadcasting & Cable

Char-Broil pulls out of Shield

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The Shield
lost another advertiser Friday, bringing the number of
advertiser defections to 16, according to the Parents Television Council, which
has orchestrated a campaign against the FX series.

The total may be north of 20 because some original advertisers, like General
Motors Corp. and Deere & Co.'s John Deere, backed out after screening early

The late pull-out is W.C. Bradley & Co., maker of Char-Broil