CES: Elemental Zips Video With Intel Chip - Broadcasting & Cable

CES: Elemental Zips Video With Intel Chip

Startup demos accelerated compression with Intel's 'Sandy Bridge' processor
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Elemental Technologies, a startup using PC-based chips for massively
parallel video processing, is migrating its system to support the 2nd
Generation Intel Core processor family -- and claims to have achieved
extremely fast transcoding performance.

Elemental's products use
off-the-shelf, programmable graphics processing units (GPUs) for
compute-intensive video processing and conversion tasks.

In a
technology demo at the Consumer Electronics Show in Las Vegas, Elemental
plans to show its Badaboom Media Converter taking advantage of a
feature in the Intel's next-generation PC processors called Quick Sync Video, which provides built-in hardware acceleration for video compression.

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