CES 2018: Canoe Says VOD Ad Impressions Rose 30%
Canoe Ventures said it inserted commercials that generated 23 billion impressions in national television programming networks in 2017, up 30% from 2016.
The data was released during the CES convention in Las Vegas.
Canoe’s video-on-demand dynamic ad insertion service works with cable systems managed by its owners, Charter Communications, Comcast and Cox, which reach 36 million households.
Read More: B&C's Complete Coverage of CES 2018
The ads are inserted on more than 100 national TV networks.
“We see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO, Canoe. “Even with connected devices capturing more market share in 2017, VOD DAI now has a 20% share of overall premium video ad views.”
Stay in the know — subscribe to the free Broadcasting & Cable eNewsletter.
(Photo via FamZoo Staff's Flickr. Image taken on May 25, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)