Canoe Ventures said it inserted commercials that generated 23 billion impressions in national television programming networks in 2017, up 30% from 2016.

The data was released during the CES convention in Las Vegas.

Canoe’s video-on-demand dynamic ad insertion service works with cable systems managed by its owners, Charter Communications, Comcast and Cox, which reach 36 million households.

Read More: B&C's Complete Coverage of CES 2018 

The ads are inserted on more than 100 national TV networks.

“We see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO, Canoe. “Even with connected devices capturing more market share in 2017, VOD DAI now has a 20% share of overall premium video ad views.”

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(Photo via FamZoo Staff's Flickr. Image taken on May 25, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)