Cerio joins HBO - Broadcasting & Cable

Cerio joins HBO

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Buena Vista Television's Tom Cerio is becoming Home Box Office's executive
vice president of program distribution under Scott Carlin, who became president
of program distribution at the premium channel three months ago.

Cerio leaves his job as chief of BVT's sales force to move from Los Angeles
to New York March 1.

His hiring is the next step in HBO's effort to launch a syndication-sales
force that would offer cleaned-up versions of original HBO programming,
movies and specials.

Cerio has been at BVT since 1990, where he began as VP of sales
in the Eastern division.

Prior to that, he had worked in sales at Orion Pictures beginning in 1980.

Cerio graduated from the University of Rhode Island and
he and his wife, Donna, have two children, Dominic and Vic.

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