'Celebrity Apprentice' Beats 'Idol' in Product Placements - Broadcasting & Cable

'Celebrity Apprentice' Beats 'Idol' in Product Placements

April saw Trump's reality show win over with 120 appearances
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Celebrity
Apprentice
beat out American Idol
with more product placement  on primetime
in April, AdAge
reported.

In March, Idol featured
brand integration 208 times, whereas Celebrity
Apprentice
included only 127. During the month of April, Idol reduced its brand integration to
96, giving Apprentice the chance to n
the top spot with its 120 spots.

Idol's most
frequent product placements include AT&T, Coca-Cola and Ford, with Trump
Hotels following close behind.

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