Sunday night is turning into the most competitive night of the week -- at
least for the most sought after demographic, adults 18-49.
Less than half a rating point separated the four major networks in that demo
And three of those networks were tied in audience share in that demo while
CBS was just one-tenth of a share point behind.
That's according to Nielsen's fast affiliate ratings.
Fox won among young adults (18-34) and NBC edged CBS for bragging rights
among adults 25-54.
CBS won the household battle by half a rating point (and less than 400,000
viewers) over NBC.
From 7 to 8 p.m., CBS won households and the key adult demos with a football
At 8 p.m., 60 Minutes won the household race but The Simpsons
on Fox won the adult demos.
ABC was second among adults 18-34 and 18-49 with its airing of Disney's
Beauty and the Beast.
American Dreams on NBC was third in those demos and tied for second (with
CBS) among adults 25-54.
From 9 to 10, Law & Order: Criminal Intent coasted to victories in
households and adults 18-49 and 25-54, while Fox drew more adults 18-34 with a
double run of Malcolm in the Middle.
At 10, The Practice on ABC was first across the key categories.
And the new NBC series Boomtown was second across the board.
In Nielsen's metered markets, The WB averaged a 3.3 household rating and a 5
share in prime time (7 to 10 p.m.).
The network peaked from 8:30 to 9 p.m. when the second half of Charmed
averaged a 4.4/6.