CBS Ups Publicist Mitch Graham to VP of Alternative Programming - Broadcasting & Cable

CBS Ups Publicist Mitch Graham to VP of Alternative Programming

Exec had overseen campaigns for ‘Amazing Race,' ‘Big Brother'
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CBS has promoted one of its publicists into its programming
ranks, naming Mitch Graham on Tuesday as VP of alternative programming.

Graham will oversee the network's current slate of reality
series including Survivor, The Amazing
Race, Big Brother
and Undercover Boss,
as well as help develop new alternative programs. He reports to Chris Castallo,
executive VP of alternative programming at CBS Entertainment, who replaced
Jennifer Bresnan in July
.

Since 2008, Graham has been director of publicity for CBS
Communications, where he most recently spearheaded the campaign for the network's
summer hit Under the Dome. He has
been the publicist on The Amazing Race
since its seventh season, on Big Brother
for the past four years and helped launch Undercover
Boss
in 2010. He first joined CBS as a publicity coordinator in 1999.

"As a publicist who has long and deep roots in all of our
franchises, there wasn't a more valuable candidate than Mitch," Castallo
said. "As our go-to guy for many years, his established relationships with
our producers will be invaluable going forward."

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