CBS Station Coming to Jonesboro, Ark.

By Michael Malone
( Broadcasting & Cable )
published

Jonesboro, Arkansas is getting its own CBS affiliate Aug. 1. The market got a Fox affiliate earlier this summer in the low power station KJNB, which was first reported by the blog Arkansas TV News. The same owner, Mississippi’s Waypoint Media, plans to plug CBS in on a second low power station in the market.

A CBS spokesperson confirmed the development.

Jonesboro is DMA No. 181. Raycom has a massive station there in ABC affiliate KAIT, which BIA/Kelsey estimates grabs close to 98% of the market’s revenue. KAIT launched NBC on a subchannel, called “NBC Region 8,” this past winter.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.