CBS' NCAA coverage has ratings hops

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CBS' coverage of the 2002 Men's NCAA Basketball Championship is up 10 percent
versus last year in the overnight Nielsen Media Research ratings to an average
6.4/13 through Sunday's coverage of the regional finals and up 7 percent from
2000.

The average this year represents the highest average overnight household
rating and share since 1994's 6.6/15 through the regional
finals.

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