CBS Names Finance Communications Executive

By John Eggerton
( Broadcasting & Cable )
published

Andrea Prochniak, executive director of investor relations for Morgan Stanley, has joined CBS as VP, financial communications.

Prochniak will oversee earnings releases, analyst presentations and financial communications strategy, including outreach to the financial press. That last part of the job description will be particularly familiar territory.

Before joining Morgan Stanley, Prochniak spent three years with Fortune magazine.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.