CBS Launches Branded Sales Unit


CBS has created a branded sales unit, CBS Connections, one of a growing number of media companies re-organizing its sales departments to reach across its multiplying delivery platforms.

For CBS, those platforms include CBS Entertainment, CBS News, CBS Interactive, CBS Paramount Television, outdoor, and CBS Riot, a new cross-platform sales unit.

Fred Sawabini will head up the new unit as senior VP. Up until January he was senior VP of co-owned viacom Plus, the cross-platform sales unit that included some of the divisions that moved over to CBS in the Viacom/CBS split.