CBS delivers with Baby - Broadcasting & Cable

CBS delivers with Baby

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CBS' Baby Bob christened its Monday-night 8:30 p.m. to 9 p.m. EST/PST time slot with some strong numbers, winning its time period in
households with a 9.8 rating/15 share, according to Nielsen Media Research.

Bob's 5.1/13 in the 18-through-49 demo was a distant second to NBC's Fear
Factor
, however, which scared up a 7.2/18 in the demo at 8:30 p.m. to 9 p.m.
Bob, from
co-owned Viacom Productions, will get a six-week run Monday nights through April
22.

The stars of the night, however, were CBS' back-to-back sitcoms, Everybody
Loves Raymond
and Becker, 9 p.m. to 10 p.m. EST/PST, which averaged a
night-topping 12.6/19 in households and 6.6/16 in 18 through 49.

For the night, CBS was tops in households from 8 p.m. to 11 p.m. EST/PST with a 9.6/15.
It was followed by NBC with an 8.1/13, Fox with a 6.5/10 and ABC -- which
programmed the night with a pair of specials and Once & Again -- a distant fourth with a 4.7/7.

In the 18-through-49 demo, NBC was the winner, primarily on the strength of Fear
Factor
, with a 5.9/15. It was followed by CBS with a 4.9/12, Fox with a
4.1/10 and ABC with a 2.9/7.

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