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CBS college grid goes HDTV - Broadcasting & Cable

CBS college grid goes HDTV

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CBS inked a sponsorship deal with Samsung Electronics America Inc. and Sears,
Roebuck & Co. to televise the network's 2001 college-football schedule in
high-definition television.

The agreement marks the first time a full season of college football has been
broadcast in HDTV, the network said.

In addition to underwriting HDTV-production costs, Samsung and Sears are
partnering in a promotion called 'HDTV Game Day' where Sears stores across the
United States will show a leading game each week on a Samsung HDTV set.

Those games will be fed over-the-air and through EchoStar Communications
Corp. under a recent deal the DBS provider made to retransmit CBS
programming.

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