CBS Adds Creative Executive

By John Eggerton
( Broadcasting & Cable )
published

Lesli Lawrence, formerly a senior vice president and account manager at Crew Creative Advertising for clients including Warner Bros., Sony Pictures and HBO, joined CBS as senior VP and creative director of print advertising for the TV network and CBS Interactive.

Lawrence reports to Rob Sclera, executive VP and creative director, CBS Marketing Group.

Her resume includes VP of print creative at Fox (American Idol, 24, House).

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.